Job Description

Overview

Marketing Campaign Specialist Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Fractal has been featured as a Great Place to Work by The Economic Times and recognized as a Cool Vendor and a Vendor to Watch by Gartner. Position overview: Fractal is looking for a highly skilled and detail-oriented Comms Productions & Operations Specialist to join our marketing team. You will lead the end-to-end production, setup, and scaling of email campaigns, push notifications, and in-app messaging for B2C marketing projects, ensuring communications are flawlessly executed and aligned with business goals like user engagement, retention, and conversion.

Responsibilities and qualifications focus on technical execution, marketing automation, and cross-functional collaboration with client marketing, product, and engineering teams.

Roles And Responsibilities

Campaign Production & Deployment

• Build, test, and deploy a high volume of marketing and transactional communications across email, push notifications, and in-app messaging platforms.
• Manage end-to-end production, including HTML/CSS email template creation and modification, audience segmentation, dynamic content, and scheduling sends.
• Own the quality assurance process for all outgoing communications, ensuring accuracy, functionality, and brand consistency across devices and clients.
• Troubleshoot and resolve technical issues related to campaign setup, rendering, or delivery.

Operations & Scaling

• Develop and maintain scalable processes and workflows for campaign production to improve efficiency and reduce errors as the user base grows.
• Manage and organize the communications calendar for timely delivery of campaigns.
• Collaborate with data and engineering teams to ensure necessary user data attributes are available and integrated into messaging platforms.
• Document production processes and best practices for a centralized knowledge base.

Performance & Optimization

• Implement and manage tracking parameters for all communications to measure performance accurately.
• Monitor KPIs such as open rates, click-through rates, conversion rates, and opt-out rates across channels.
• Partner with lifecycle marketing to set up and execute A/B tests to optimize subject lines, copy, design, and send times.
• Provide regular reporting and insights on performance to stakeholders.

Platform Management

• Be a subject matter expert on marketing automation and CRM platforms.
• Manage health of communication platforms including list hygiene, deliverability monitoring, and preference center management.
• Stay current with features and capabilities to recommend improvements.

Mandatory Technical Skills

• Marketing Automation/CRM Platforms: hands-on experience with one or more enterprise-level platforms
• HTML & CSS for Email: Proficiency in HTML/CSS for responsive email templates
• Audience Segmentation: Experience with complex segmentation and logic for personalized communications
• Push & In-App Notifications: Experience setting up push notifications and in-app messages for mobile apps
• Liquid or Similar Templating Language: Experience with templating languages (e.g., Liquid, Handlebars) for content personalization at scale

Mandatory Non-Technical Skills

• Exceptional Attention to Detail
• Strong Organizational and Project Management Skills
• Problem-Solving Abilities
• Process-Oriented Mindset
• Excellent Communication Skills
• Collaborative Spirit

Education Qualification And Certifications Required

• Bachelors degree in Marketing, Information Systems, Business, or related field
• 3-5 years in marketing operations, email marketing, or technical marketing with focus on B2C mobile apps
• Experience managing channels for a large-scale user base
• Optional but highly recommended certifications in marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud)

Pay

The wage range is indicative and considers factors like skill sets, experience, and location. Current estimate: $120,000 - $175,000. A discretionary bonus may apply based on performance.

Benefits

Full-time or eligible hourly employees may participate in health, dental, vision, life, and disability plans. Eligible for the 401(k) plan after 30 days. Company offers 11 paid holidays and 12 weeks of Parental Leave. A discretionary free time PTO policy is available for sick time or vacation needs.

Fractal provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type. This includes race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Additional

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