Job Description

Join to apply for the Vice President, Customer Journey role at BoF Careers

Join to apply for the Vice President, Customer Journey role at BoF Careers

About Gap Inc.

Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyonehas access to quality fashion at every price point. Athleta unleashes the potential of every woman,regardless of body size, age or ethnicity. BananaRepublic believes in sustainable luxury for all. And Gapinspires the world to bring individuality to modern, responsibly madeessentials.

About Gap Inc.

Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyonehas access to quality fashion at every price point. Athleta unleashes the potential of every woman,regardless of body size, age or ethnicity. BananaRepublic believes in sustainable luxury for all. And Gapinspires the world to bring individuality to modern, responsibly madeessentials.

This simple idea-that we all deserve to belong,and on our own terms-is core to who we are as acompany and how we make decisions.Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.Ready tolearn fast, create with audacityand lead boldly? Join our team.

About The Role

Gap Inc. is seeking a bold, future-forward executive to lead as Group Product Customer Journey Officer-a product leader who understands that commerce happens everywhere, and intent is the new starting point. This role is designed for a product executive who thrives at the intersection of connected commerce, omni-retail enablement, and next-generation marketing technologies. In today's fluid landscape, shopping journeys are no longer bound by store, home, or location-they are dynamic, intent-driven progressions that unfold across mobile and multiple devices. The leader in this role will orchestrate delightful, contextual, and high-performing product experiences that manage intent across the full customer lifecycle: creation, capture, and relationship. This executive will define and deliver the platform capabilities that elevate each stage of the journey- driving engagement, increasing conversion, deepening relationships, and monetizing them over time. This is a highly collaborative, strategic role, requiring enterprise-level influence, bold vision, and a deep sense of product craft.

What You'll Do

Connected Commerce Experiences

• Lead the strategy and development of customer-facing digital commerce experiences across Gap Inc.'s brand portfolio.
• Ensure product experiences flex across devices and contexts, with mobile as the primary entry point-yet optimized for web, in-store, and emerging touchpoints.
• Deliver frictionless journeys from intent creation through purchase and ongoing engagement, grounded in personalization and powered by modern platform capabilities.

Omni-Retail Associate Technologies

• Build and scale associate-facing tools that bring customer journeys to life in-store, from inventory visibility to personalized clienteling and fulfillment.
• Design omni-channel workflows that ensure consistency across physical and digital experiences-where location is an attribute, not a boundary.
• Unlock moments of service and conversion that strengthen the associate's role in capturing and nurturing customer intent.

Next-Generation Marketing Platforms

• Evolve Gap Inc.'s MarTech ecosystem to intelligently capture, activate, and nurture customer intent across channels.
• Develop products that support real-time targeting, message personalization, media optimization, and value-based segmentation.
• Enable marketing agility, improving speed to market, message relevance, and measurable performance.

Commerce Journey Thinking & Measurement

• Operate with a commerce happens everywhere mindset-understanding that journeys unfold across contexts, channels, and time.
• Deliver impact across three key stages:
• Intent Creation - spark curiosity and relevance.
• Intent Capture - drive action with frictionless, meaningful product experiences.
• Relationship - deepen engagement, reduce churn, and monetize value over time.
• Use this framework to guide platform investment, prioritization and experience design.
  

Enterprise Product Leadership

• Partner cross-functionally across brands, marketing, engineering, design, and analytics to execute a connected vision.
• Influence business strategy with data-driven insights from journey behavior, performance metrics, and platform capabilities.
• Lead, mentor, and scale a high-performing team of product leaders focused on customer journeys and lifecycle value.

Who You Are

• Experienced progressive product leadership in digital commerce, mobile, retail enablement, or marketing tech.
• Proven success designing intent-driven product experiences across devices and journey stages.
• Deep expertise in AI/mobile-first product development, customer lifecycle thinking, and personalization technologies.
• Skilled at leading large-scale product teams and driving measurable business outcomes.
• Strong business acumen, able to translate customer engagement into commercial value and P&L impact.
• Confident communicator and visionary storyteller with the ability to align cross-functional stakeholders.
• Bachelor's degree required; MBA or advanced degree preferred.

Benefits At Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five on the clock hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $255,300 - $351,100 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Advertising Services

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Job Tags

Minimum wage, Full time, Flexible hours,

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